Now a day there is an emerging trend in the field of business cards named as Plastic cards. I am not talking about just credit cards or visa cards. Besides these now businesses are also offering discount cards, membership cards and business cards in the form of plastic cards. This concept was introduced just few years ago but has been adapted so rapidly all around the world. The cause of rapid growth of this trend is its convenient usage, durability and attraction.
These cards are also compatibility with electronic devices and databases. These cards can contain a magnetic stripe on it. This magnetic strip is used to save customer or card holder’s identity.
Offering business introduction card in the form of Plastic card ensures a long run relationship with costumers and other stake holders because businesses offer these cards to their costumers with some entrepreneurial touch in order to attract the attention of costumers and people want to keep these cards in their wallet for long time.
As I have described above that normally businesses offer these cards in very creative and unique style to attract potential costumers so the plastic card system is also a good mean for marketing.
Plastic cards are being used in different forms. The major forms, in which plastic card service is available, are following.
Plastic Business cards: Business Plastic Cards contains name and contact information of a business. The advantage of using plastic business card is its durability and level of attraction, which force the card holder to keep the card in wallet for long time.
Hotel Key Cards: Plastic cards are also used for hotel keys in luxury hotels. The magnetic stripe on these cards contains the code of locks. These key cards give feelings of convenience to costumers.
The trend of plastic cards is still growing rapidly because of its effectiveness. Now it has become essential for every business to own a plastic card system. 
